TXT + DRV = RIP! October 19-25 Teen Driver Safety Week

Press Release Jan. 1 2016

LEXLEE’S KIDS

Crystal Pichon, Executive Director
225.372.3991
crystal@lexleeskids.org

LOUISIANA—Lexlee’s Kids wants you take a stand & get the phone out of your hand!  Motor vehicle crashes remain the leading cause of permanent injury and fatalities in teens. Young drivers, ages 15-24 years old are especially vulnerable to death and injury on our roadways with traffic crashes being the leading cause of death in America. Mile for mile, teenagers are involved in three times as many fatal crashes as all other drivers.

There a three types of distractions that can WRECK your life:Manual: Taking your hands off the wheel; Visual: Taking your eyes off the road and Cognitive: Taking your mind off driving.  It’s not just one type of distraction that’s causing crashes, there are three types and many sub-distractions under each type! It takes all three (hands, eyes and mind) to be a safe driver!

It’s very easy to become distracted while driving, but you must put measures in place to prevent being included in the distracted driver statistic.  Don’t let distracted driving SHATTER your life! Here are some turn-by-turn directions to help get us to DESTINATION ZERO DEATHS!

1.     Safety, Safety and more Safety: seat belts, no phones, no distractions, no alcohol, no speeding!

2.     Focus on the Road Ahead: Pay attention to the task at hand…DRIVING, and arriving SAFELY.

3.     Lead the Way: Get involved in promoting safe driving!

4.     Speak Up: Don’t only be a great driver – be a great passenger! Make sure you are not the distraction and call your friends out, even your parents, if they are distracted while driving. Hey, it’s only your life you are speaking up for!

The Lexlee’s Kids Ready Set Drive program is designed to educate young drivers about the negative effects of distracted driving, underage drinking and impaired driving. We provide creative examples of fun, unique and active learning techniques for young adults through: PowerPoint presentation, engaging videos, group discussion, driving and impairment simulation, events, campaigns, games, activities and prizes!

Teen Driver Safety Week Activity Schedule is as Follows:
10/19/15: Northeast High School
10/20/15: Baton Rouge Magnet High School
10/21/15: Baton Rouge Magnet High School
10/22/15: Northeast High School
10/23/15: Madison Preparatory Academy

Additional October Young Driver Safety Activities are as Follows:
10/26/15: Madison Preparatory Academy
10/27/15: EBR Readiness Superintendent Academy
10/29/15: Northeast High School
10/30/15: Madison Preparatory Academy

Ready Set Drive Program Funded by: Louisiana Highway Safety Commission and State Farm Insurance Company.

Teen Driver Safety Week Partners: East Baton Rouge Parish Sheriff’s Office, Capital Region Transportation Safety Coalition, Capital Region Planning Commission and AT&T.

If you would like more information about Lexlee’s Kids and its programs please call 225-372-3991 or emailcrystal@lexleeskids.org.  Lexlee’s Kids is a child injury prevention non-profit for children ages 0-18.  For more information, please visit www.lexleeskids.org.

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